Getting started with social media for your business can be overwhelming. As if you don’t have enough to do whether you are setting up a new business or trying to juggle the day-to-day tasks of an established business!
Why would you want to use social media for your business?
- Social media platforms, including Facebook business pages, Instagram and LinkedIn, offer many potential benefits for your business which can ultimately lead to increased sales and profits.
- To put your business name, your brand and your products and/or services in front of millions of people.
- It is low-cost, making it ideal for small to medium businesses with a limited marketing budget.
- To easily communicate with existing and potential customers. With a single post, you can reach all of your followers at once – a feat that is nearly impossible with other marketing tools.
- To raise brand awareness and promoting positive word of mouth communication.
- To encourage traffic to your website.
- To target specific markets or groups of people.
Tips on getting started with social media for business
- Especially if you haven’t used social media for business before, it can seem overwhelming, but it doesn’t need to be.
- You don’t have to know everything to make a start.
- Look at it as a form of networking – having conversations with real people online.
- However, it is crucial for business – ignoring online marketing is like opening a business and not telling anyone about it. No matter how good your products or services are, if your potential customers don’t know about you, your business will struggle.
- Just make a start, take small steps – you can learn as you go.
- You don’t have to put on a specific persona to try to ‘do’ social media like others do – be your authentic self.
- There are many social platforms to choose from but you can start with just one!
Get a kick start on marketing your business (including social media)
For a kick start on getting a social media framework in place for your business, you may wish to consider attending a workshop I’m presenting on Friday 7th October 2022. My workshop is one session of a full day symposium (9am to 4pm). You could either attend in person at Everton Park in Queensland or online via Zoom.
The one-day event hosted by Merendi Leverett of Authentic Healthpreneurs focuses particularly on health business entrepreneurs but the content of the workshops (including mine, the fourth workshop of the day) is applicable to most small businesses.
The live symposium is called ‘Master your Healthpreneur Marketing’.
https://www.authentichealthpreneurs.com/authentic-marketing-for-healthpreneurs
You will need to register in advance.
Merendi Leverett, a leading health entrepreneur, business strategist and business mentor, has put together the symposium with workshops to be presented by experts in (1) marketing; (2) SEO, i.e. search engine optimisation for your website; (3) copywriting and branding; and (4) social media (yes, that’s me!). It will also be a great opportunity for networking.
Otherwise, for help managing your social media channels, check out our Jam Packages or book an initial Jam Session.